標題: an apple iphone in Tokyo 59 [打印本頁] 作者: ugcjcxwk 時間: 2016-3-25 21:10 標題: an apple iphone in Tokyo 59
Facebook sets its scenery on the next billion consumers
Facebook sets its views on the next billion usersCity Workspace, Windsor StarFacebook wants to reach every single person online whether they are logging for from a laptop in La, an iPhone in Tokyo, or maybe a low tech phone with a tiny screen in Nairobi.
(Your Canadian Press files)Jessica Guynn, La Times
In just eight ages, Facebook signed up more than half the Internet population.
Now it's after the rest. Facebook wants to reach every single person on the Internet whether are logging on originating from a laptop in Los Angeles, an apple iphone in Tokyo, or a very low tech phone with a tiny screen in Nairobi.
It's parachuting in market after market to take on home grown social networks by currying favor with the locals and venturing where many people have spotty if any access to the Internet.
In Japan, them lets users list their blood vessels types, which the Japanese consider give insight into personality and also temperament, much like astrological indicators in the Western world. In Africa, Twitter markets a stripped down, text message only version of its assistance that works on low technical mobile phones.
International growth is essential to maintain its dominance as being the world's largest social network.
The company's scorching pace of advancement has cooled especially in the Us. Facebook must coax users to sign up and make sure it continues to be popular with the users it already has or risk staying knocked from its lofty perch.
"We're an excellent company that is just wanting to add more people," said Chris Cox, Facebook's vice president of products. "What we are trying to do is usually build a service that everyone on earth can use."
But internationally growth that once seemed to appear so easily is reduced now. Facebook has already unhealthy most major markets around the world.
"I don't think that Facebook has a chance of attracting another billion users," Wedbush Securities specialist Michael Pachter said.
Inside Facebook's Menlo Park headquarters is a small armed forces out to prove naysayers incorrect. Above their desks, they've got hung flags from around the world which represent Vibram Five Fingers Australia Sale their nationalities. People obsessively scan screens of which track user growth all over the world.
They cheered and popped open champagne in September when the number of active Facebook customers crossed 1 billion. Although the moment of jubilation quickly handed down as they redoubled their efforts to help spread Facebook around the globe.
Naomi Gleit is definitely the soft spoken, headstrong 29 yr product manager in charge of expansion at Facebook. She affirms Facebook's future is on cellular devices, the medium by which most of the Timberland Australia people will experience the Web in future years. Facebook now works on over 2,500 different cell phones, helping it gain a foot in the door in emerging markets. Which is forging relationships with cell phone operators around the world.
Gleit's 150 member team has boots on the floor in far flung places with low tech phones and economical data plans. Even downline here carry Nokia handsets alongside their iPhones so that you can update their status or perhaps check their News Supply.
"We originally built a product to live in," Gleit said. "This is different. At this moment we need to understand the experience of customers who are not like us.In .
Analysts say Facebook witout a doubt has established an impressive track record of uprooting created competitors. In Britain, it displaced the dominant social network Bebo, forcing AOL to sell that at a huge loss. Throughout Germany, Facebook overtook Timberland Australia Sydney the organic StudiVZ. Face book even split Google social network Orkut's stranglehold on Brazil and India.
In 2009, the item launched a Vibram Shoes Sale clever tool to help Facebook users find their Orkut friends Timberland Stockists Melbourne on Facebook along with instantly send them good friend requests. Two Cheap Timberland Shoes years later it swiped Google's Buy Pandora Jewelry Online Australia top management in Latin America, Alexandre Hohagen. Facebook sprinted in advance of Orkut one year ago, and now possesses 61 million active end users in Latin America's biggest country.
Facebook's toughest challenge by far is that it's cut off originating from a third of the world's population. social media websites, has plugged Facebook since 2009.
This is a major blind spot for a business intent on global domination. China's expenditures a billion Internet users invest a huge chunk of their a short time on Chinese social media sites.
Zuckerberg reports he would like to find a way to get into China, but even with the present leadership change there ushering inside Chinese Communist Party's first completely new chief in the social media era Tiffany Outlet Store most analysts say it is really unlikely.
Many investors are generally far more interested in how Facebook plans to cash in on the users it already has than the actual way it plans to sign up more of all of them, especially in poorer parts of the entire world where it will be much harder regarding Facebook to make money.
"Does getting to Only two billion users matter? The answer will be no," Pivotal Research analyst Brian Wieser said.
Gleit claims growth isn't just a statistics game. Her team concentrates on building products that encourage customers to be more active on Facebook and spend more time there. In 2009 Gleit took the lead on a common feature that lets buyers subscribe to News Feeds while not having to become Facebook friends.
Those people kinds of efforts are crucial, especially markets where Facebook's growth features slowed just as the company arrives under intense pressure coming from Wall Street to expand its advertising business.
