the business category (such as voice,1, data services),1, regional (e.g. in North China,1, East China),3, or target groups (large customers,3, small and medium enterprises),3, and even model,3, version,0, this can say is the enterprise on the product or service or a customer object for effective classification,3, is not enough to become a perfect brand architecture. Therefore,1, brand architecture to solve the first problem is: what do we need to how much layer (a) brand? Should use what kind of brand architecture? The second myth is trying to cut each piece of business,1, products are brand operation. In addition to a portion of the fast consumable enterprise can adopt multiple products,0, multiple category competition strategy,3, the majority of enterprises may not be suitable for all children in business or product lines are brand operation. A lot of enterprises to mistakenly believe that as long as confirmed by brand architecture type,3, clear brand logo's application rules,3, can get each sub business for promotion. In fact,0, the
