Creative Intensive
2007, an average of 93.1 million Americans tuned in to the CBS Network to view the Indianapolis Colts beat the Chicago Bears. homes. Mens Nike Free Runners By far the most watched Super Bowl in recent history was in 1982 with a Forty nine.1% rating, which also happened to be the 4th highest rated television program since 1961 just guiding the final episodes of MASH, Dallas and Roots Part VIII. Of the best 40 sports telecasts since Thinking about receiving 1961, all but four telecasts were Super Bowls. (source: Your Nielsen Companys 2008 Guide to your Super Bowl)
In 2007, creativity came in the form of consumer generated advertising. Frito Lay featuring a Doritos brand jumped on the shopper generated content bandwagon in a big way, turning over its Super Pan ad to regular Joes. The actual Plano, Texas based Soft drink division bypassed its agency, Omnicom Group Goodby, Silverstein Partners in Bay area, in favor of creative work coming from consumers through their your Super Bowl competition. Chevy and the NFL as well went creative with their own buyer generated advertising on the 07 Super Bowl.
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