Pepsi did right thing
Whatever the company's reasons, many experts in business ethics along with intellectual property say they are not Pandora Bracelet Ebay pleasantly surprised that Pepsi didn't use the bait. Many say they could expect other large organizations to refuse if made available their chief competitor's commerce secrets.
"I believe most companies would brush it off, ignore it," said Mike Adams, an Austin, Texas based intellectual property attorney at law at Winstead Sechrest Minick. "There are legal and moral issues to receiving the information. Whatever the case, it was beneficial business."
But trafficking with trade secrets has extended held a place in the management and business world as companies aim to gain an edge on opposition. Whether hiring top staff from rivals or accumulating intelligence on peers in the marketplace, businesses sometimes skate a skinny line of ethical and lawful behavior. Though high profile legal actions have brought attention to alleged breaches at some of the world's premier companies, experts suspect of which trade secrets are offered on the market more often than the public knows.
Firms protect their secrets by using extensive computer security, member of staff background checks and building safeguards. Employees are frequently asked to indication noncompete agreements, which bar these people from working for competitors for specific periods after they leave.
But problems persist. Experts Timberland Flooring claim defense and technology firms probably are among the biggest victims of intellectual property theft and in addition among the largest potential marketplaces for stolen information. army temporarily barred the Boeing Company. from bidding on profitable Air Force contracts right after executives were charged with badly obtaining trade secrets via rival Lockheed Martin Corp. Microsoft Corp. and Sunlight Microsystems have been embroiled in controversies over trade secrets.
Some organizations are taking tough steps to find thieves. Apple Computers recently visited court in an unsuccessful energy to force bloggers to tell whom leaked information on a new product named Asteroid.
Many companies don't want others' industry secrets even carried through the door, said Ned T. Himmelrich, brain of the intellectual property section on the Baltimore law firm of Gordon, Feinblatt, Rothman, Hoffberger Hollander LLC. He advises clients who hire staff members from rival firms to ensure they promise that they are not on its way with confidential information.
Accepting another company's trade techniques can bring criminal charges or even civil lawsuits, he said. But it's a chance some companies get.
"Pepsi blew the whistle because it didn't desire to be liable," he said. "If you accept a trade secret figuring out it's a trade secret, you might be as bad as the other dude. The best evidence they had this showed they were not accomplices was converting those people in."
Pop told Coke, which informed the FBI. A federal magistrate judge in Woodstock ordered them held yesterday pending a hearing September 11. Joya Williams, an executive Vibram Stockists Sydney assistant from Coke who is accused of acquiring confidential information from business files, was freed in bond.
The three face charges of wire fraud as well as unlawfully stealing and advertising Coke trade secrets.
Inside of a memo to Coke employees published Timberland Boots Au on the company Web site, Neville Isdell, their chairman and chief executive, thanked Pepsi for "alerting Vibram Five Fingers Australia Stockists us to this attack."
That widely documented nod to a bitter opponent was a reason in itself to try and do what Pepsi did, said Joshua Newberg, an associate professor of business regulation and ethics at the University or college of Maryland's Robert H. Johnson School of Business.
"Pepsi executives understood they Vibram Five Fingers Australia Price had an obligation to report this and they were going to statement this, so they may as well notify Coke so they could have the nice will from Coke," said Newberg. "Coke wouldn't think on the list of anything to do with it, or better, if faced with a similar situation, Coke would perform the same thing."
Also, Coke got some good publicity.
Therefore a high profile company, Newberg said, there'd be a high cost if Pop were caught accepting deal secrets or not reporting they were offered.
But not everyone believed fear of legal repercussions in addition to bad publicity were really the only reasons that companies refuse competitors' trade secrets. Some corporations want to compete fairly, stated Dean W. Krehmeyer, executive director of your Business Roundtable Institute for Management and business Ethics at the University of Virginia.
At a recent seminar for corporate executives, he said, your chief executive sitting across the stand from a top competitor explained he "enjoyed competing on a levels playing field" and had tried to generate that in employees.
"Embedding integrity into the corporate culture will get harder in larger organizations because there are more layers and they are more geographically dispersed," Krehmeyer stated. "I'm not surprised by what Soft drink did, but I was content to see it.".
http://www.tsssjj.gov.cn/E_GuestBook.asp
http://rollparts.tistory.com/index.php?page=10
http://matchlessrecordings.com/search/node/
http://cgi.www5a.biglobe.ne.jp/~eucaly/dialy/bbs/apeboard_plus.cgi?msgnum=30&command=read_message/
http://palevo.com/gallery/displayimage.php?pid=1026/index.php?/index.php/index.php |
