close the two retail giants fight
Suning: door to door, "strong words" Wing lok
Yesterday, Zhang Jindong, Suning president came to Shanghai to attend the annual supplier conference. Su Ning beginning of each year more than 20 cities across the country will convene the General Assembly supplier, but apart outside the headquarters of Nanjing, Shanghai, Zhang Jindong, but only Air Max 90 Shoes Australia to participate in special performances to show their high expectations on the Shanghai market. "Take no less than the Shanghai market, how can they say the national chain it?" Ling Guosheng, general manager of Suning Shanghai is firmly told reporters.
Recently, the main commercial street of Shanghai Fengxian District, South road dedication, the country second largest home appliance chain Suning out its first 14 stores in Shanghai. Suning 2005 opening of its first store in Shanghai, Shanghai has created two appliances from the store most recent record, broke the tension between it and the Paradise "personal melee" combat. Because of its location close to the Yongle Home Appliances Fengxian shop, no more than straight line distance between 20 meters. Because the "neighbors", Shanghai appliances "boss" of Paradise paid special attention, even in the Suning opened this shop the night before, an increase of Yongle Home Appliances night market promotion. Suning, Yongle close battle between the supplier Gengrang worry. Hundreds of brand suppliers overnight influx of Fengxian, the Fengxian pushed fully booked at several hotels. Sharp LCD TV, a dealer told reporters that his visit aims to monitor both sides, does not allow price competition.
Suning next to Paradise is not a hasty move. Ling Guosheng, general manager of Suning Shanghai told reporters, location close New Balance Online Australia to Paradise through careful consideration. Before they entered Fengxian, who sent chain development, marketing and human resources departments composed of a special project team, through the operating area, traffic location, business district, consumption, investment environment and so on assessment before a final decision down. The store area of 4,000 square meters, divided into two layers. One supplier told reporters, because more New Balance Classics Ml574 than Suning this store next to the Paradise area, so business category more than the Wing lok. This reporter has learned, Suning opened the day turnover reached 12 million yuan, setting a single store Suning Shanghai sales of new single day high. This results Suning Nike Air Max 2014 Black has brought unrest to the Paradise. It is learned that Paradise may then heightening Fengxian shop floor, in the operating area of over Suning. Reasons neighbors
Last December, Suning has Jiangchuan out a way to Paradise is only 100 meters from the new store. The new store opened this month, Fengxian is further intensified competition in both the "upgrade."
According to report, as Shanghai appliance store downtown is relatively saturated, while the shop downtown high cost per square meter unit has more than nine yuan per day, it began in March last year, Suning New Balance Running Shoes Online chain has begun all suburban development to Shanghai. Last year it opened seven new stores were sanlintang shop, Cao Yang shops, Fukuyama shop, Jinqiao store, Songjiang, Minhang Jiangchuan shop, shop now and then to Fengxian, they have tentacles extend from Pudong, Songjiang, Minhang.
Yongle network has over 38 such areas in Shanghai, it has formed a more stable business district. To Paradise Fengxian shop, for example, Suning the annual sales are estimated Mens Nike Roshe Run its definitely more than 200 million yuan. Also, because only the original Paradise Fengxian, a large home appliance chain store, so some of the single product price Yongle than three hundred dollars more expensive in urban Shanghai. "There is only one Paradise, so very good to do business." Nearby resident told reporters.
The reporter was informed from the Wing lok, Fengxian stores with annual sales over 400 million yuan, much higher than the Wing lok, a single store in Shanghai last year the average sales of 240 million yuan. Yongle these suburban store sales performance proved that the market space for the development, in such a fierce market competition, Suning naturally reluctant to eat alone Yongle household appliance market in Shanghai suburbs "big cake." Of course, Suning has paid the price for the white hot competition: because the Yongle a year ago, has been stationed in Fengxian, Suning hands from the same landlord rent the venue to get far higher than the Paradise.
Ending Shanghai Suning
2004 1 12, the first time Zhang Jindong, Suning president of Nanjing regional suppliers outside the Shanghai meeting, he had to borrow on the beach in the claim term Go? "2004, ending Shanghai."
Three giants in the chain, the latest Suning in Shanghai. Zhang Jindong, claimed last year "ending Shanghai", the Suning stores in Shanghai, only 7. Su Ning, the last year but quickly out seven new stores, the speed of the largest competitors to Paradise began a little worried, so will suffer at the gate door competition, a fight must be "matched."
It is reported that Shanghai Suning stores this year, planned to reach 20 to 25, in Shanghai this year to open eight new stores at least. "This year also Suning in Shanghai." Ling Guosheng, general manager of Suning Shanghai told reporters. According to reports, Suning is secretly planning on 10,000 square meters Shanghai flagship store. Does it again New Balance Online with the Yongle intense "crash?" Ling Guosheng said the stores close to the competition will lead to the source of competitive upgrade. This will enable appliance retailers management direction to the fine, by improving the quality of service to ensure sales.
Industry is that in Shanghai, home appliances market, fierce competition is the Jordan Shoes Australia Stores trend, the traditional home appliance market, defeated in the end will lead to chain giant share with each other to snatch the other party.
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